L’Oréal Middle East and 7awi Launch “Bashartek.com” with a New Look

Dubai, UAE, 17 January 2021, L’Oréal Middle East and 7awi launched Bashartek.com, the leading skin-care website, with a new look, to keep pace with the latest technologies and to meet the needs and interests of its users.

This update comes from the desire of both parties to enhance the stature of the Bashartek.com website. In addition to the expert content on face, body, and hair care, the revamped website provides a new set of features to help users navigate the website and move easily between menus and content.

The new upgrades also offer users the opportunity to consult for free with skincare experts and enables them to share their experiences and opinions about articles and products that can be purchased on the website.

In addition, the content of Bashartek.com has been improved and now includes a dedicated section on skincare routine for each skin type curated by skincare experts, to meet the readers’ evolving needs.

Anas Abbar – 7awi CEO said: “We are proud of our collaboration with L’Oréal Middle East over the past four years, which is a reflection of our offerings to our audience in the region. Digital content and innovation are the focal points of “Bashartek.com”. The site focuses on meeting our audiences’ needs through relevant and trustworthy local content that guarantees a world-class customer experience. We are honored to continue the journey of innovation with L’Oréal Middle East”.

Bashartek.com was launched in 2016, in collaboration with 7awi, to provide skincare advice and the ideal solutions to the most common skin problems. The website is followed by over half a million Arab users monthly.

About Bashartek.com

Bashartek.com from L’Oréal Middle East is the perfect destination for beauty-enthusiast Arab women.

The website offers important skin and body care tips for all types of skin and provides ideal and guaranteed solutions to the most common skin problems, in addition, the website showcases a list of top skin care and sunscreen products by the best beauty experts.

Bashartek.com from L’Oréal Middle East is provided by 7awi.

About 7awi:

www.7awi.com is a leading digital platform for media, transactions, and advertisement solutions in the Middle East and North Africa region.

7awi owns and controls a rich and diverse group of portals visited by over 10 million users and 30 million followers on social media. 7awi has offices in the United Arab Emirates, Jordan, and Egypt.